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TED X 'TED x Amsterdam'

About this video

The Netherlands most creative minds from Ballet, Film, Photography, Interactive Design and communication have joined forces with the new and fresh agency WE ARE Pi to bring to life a series of 'living brains' for the 2011 TEDxAmsterdam event 'Human nature'.

WE ARE PI launched their Ideas United for TEDx Amsterdam as an integrated campaign bringing together Holland's Rurger Hauer and the Het Nationale Ballet. The brief was to spread awareness for the upcoming TEDx talks that are based on "Human Nature." The idea was: People come to TEDx to stimulate their brains with ideas  - so WE ARE PI made brains too, with people.


  • Advertising Agency
    We Are Pi
  • Creative Directors
    Hobson Chant
  • Strategy
    Alex Bennet Grant
  • Producer
    Jamie Kim
  • Production Company
    328 Stories
  • Director
    Bill Tanaka
  • Producers
    Christel Hofstee & Kimia Farshidzad
  • Editor
    Will Judge

Glassworks team

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