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TedX 'Create Destroy'

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TEDxAmsterdam introduces its ‘Human Nature’ theme with an integrated campaign that provokes one of humankind’s greatest questions; create or destroy?


Like yin and yang, life and death, good and bad, right and wrong, creation cannot exist without destruction, and out of destruction comes creation. The CREATEDESTROY campaign, developed by WE ARE Pi, photographer Corriette Schoenaerts of UNIT C.M.A. productions and artist Guido Verhoef, highlights the two-sided personality of Ideas Worth Spreading ahead of the online-streamed TEDxAmsterdam event on 30th November.


The CREATEDESTORY campaign launches online with a film charting the creation of a colorful 15,000 balloon human skull sculpture, seemingly created out of thin air in NDSM, a protect shipbuilding warehouse in Amsterdam.


For the 2012 TEDxAmsterdam event, speakers and the audience will enter the theme ‘Human Nature’ to explore who and what we are, how do we think, feel and act. What are our limitations, and how can we overcome them? The TEDx Talks, hosted at Amsterdam’s Stadsschouwburg theatre will be broadcast live online to the world.


  • Agency
    We Are Pi
  • Production Company
    UNIT C.M.A.
  • Director
    Corriette Schoenaerts
  • Creative Directors
    Hobson Chant
  • Client
  • Agency Producer
    Jamie Kim
  • Production Company Producer
    Naomi Bais
  • D.O.P.
    Camille Herren
  • Editor

Glassworks team

  • Grading
    Scott Harris
  • Flame Artist
    Lise Prud Homme
  • Flame Assist
    Bob Roijen
  • Executive Producer
    Phil Linturn
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